http://zacharyc.com/2008/10/01/books-smart-gets-things-done/ Wed, 09 May 2012 18:35:18 +0000 hourly 1 http://zacharyc.com/2008/10/01/books-smart-gets-things-done/comment-page-1/#comment-530 zacharyc » Why I like the iPhone App Store Model Thu, 23 Oct 2008 18:23:48 +0000 http://zacharyc.com/?p=271#comment-530 [...] Lets start with Apple’s brand image. In 1984, during the Superbowl, Apple introduced the Macintosh with a commercial that said “we are against complete control over, we are the company of rebels.” In an age where big companies were completely dominating the market, Apple was trying to change things up. That is what they did the Macintosh. The message presented in that commercial has resonated through the halls of Apple from that day to today. Joel Spolsky mentions this in his book: Smart & Gets Things Done. [...] [...] Lets start with Apple’s brand image. In 1984, during the Superbowl, Apple introduced the Macintosh with a commercial that said “we are against complete control over, we are the company of rebels.” In an age where big companies were completely dominating the market, Apple was trying to change things up. That is what they did the Macintosh. The message presented in that commercial has resonated through the halls of Apple from that day to today. Joel Spolsky mentions this in his book: Smart & Gets Things Done. [...]

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