Changing the Adventure
Several years ago I was on a photography expedition with my best friend Aaron and his photography partner, Willie, shooting waterfalls up in the Columbia River Gorge area when I realized that I was wearing head to toe Patagonia. My interest in Patagonia up to that point was mostly about the quality of the product and guarantee. When we got talking about my Aaron said “You really are a Patagonia Fan Boy. You should buy the domain”. We brainstormed about what the domain would have and somehow we landed on the idea of visiting all the Patagonia stores. We started small, aiming for all the stores in the US. ...